BUILT AROUND IDENTITY

CLARET & BLUE LION

Claret-and-blue football identity, reimagined through a bold embroidered lion design.

Sweatshirt

£45.00

Built around a proud lion motif and a claret-and-blue palette, this embroidered design celebrates strength, heritage and the football identity behind those colours.

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Detailed embroideryEveryday wearSecure checkout
Size guide
Product details
Celebrate the proud football heritage of Birmingham with the Claret & Blue Lion Inspired Embroidered Football Sweatshirt, featuring detailed artwork inspired by the strength, tradition and unmistakable identity of claret and blue football culture.

The design captures a majestic golden lion standing proudly beside a football, surrounded by flowing claret and blue detailing. Finished in our signature embroidered style, this understated chest design brings together powerful symbolism, traditional colours and a subtle tribute to generations of footballing pride in the heart of the Midlands.

Created for supporters who want something beyond traditional football merchandise, this distinctive embroidery celebrates the loyalty, passion and enduring sense of belonging that make football culture so special. A timeless piece of football-inspired streetwear, designed to be recognised by those who know.

The Football Label — born from football, built on identity.
Materials

Fabric composition can vary by garment and colour. Please see the product details above for the specification of this sweatshirt.

Shipping

Each sweatshirt is made to order. Production takes a few days before your order is shipped. Delivery options and final costs are shown at checkout.

Returns policy
Care instructions

Machine wash cold, inside-out, on a gentle cycle with mild detergent and similar colours. Do not iron decoration. Tumble dry low, or hang-dry for longest life. Do not dry clean.

Stitching process

Every design is individually digitised by embroidery specialists rather than simply printed onto fabric.

This creates a raised, textured finish with excellent durability. Very fine details may be subtly refined during digitising while maintaining the original design.

Sustainability

Each sweatshirt is made to order, helping reduce waste by avoiding unnecessary mass production.

GPSR

Age restrictions: For adults
EU Warranty: 2 years

In compliance with the General Product Safety Regulation (GPSR), The Football Label and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com.

IDENTITY, CARRIED FORWARD.

The simplified lion artwork creates a strong but refined chest design, turning familiar football colour and symbolism into an understated supporter piece without recreating traditional club branding.