THE PREMIUM RANGE
ELITE
Player-led embroidery. Statement back prints.
SHOP ELITE →
PREMIUM EMBROIDERY · DESIGNED IN THE UK · FREE UK SHIPPING OVER £60
The Trent. The city. The identity.
Real reviews from supporters who've ordered from our Forest range.
Supporting Nottingham Forest is about more than matchdays. It's about identity, history and belonging. At the City Ground, generations of supporters have built one of football's most recognisable cultures.
The Football Label creates independent football culture clothing inspired by the stories, moments and traditions that connect Forest supporters around the world. Our collection includes premium T-shirts, hoodies and sweatshirts designed for fans who carry that identity beyond matchday.
Whether you're looking for subtle embroidered designs or statement pieces inspired by football heritage, you'll find Nottingham Forest-inspired clothing created for supporters who appreciate the history behind the badge.
“Looks like fashion, feels like football”