THE EAST END, IN THREAD

East London. Worn with pride. HOODIE

£59.99

West Ham's city identity, stitched into the detail.

Hoodies

East London's streets, riverside history and matchday traditions give West Ham supporters an identity that reaches far beyond football.

Detailed embroideryEveryday wearSecure checkout
Size guide
Product details
Celebrate the unmistakable character of East London with the West Ham United Inspired Citymark Embroidered Football Hoodie, a bold fusion of football heritage, urban architecture and contemporary streetwear. A distinctive tribute to the streets, landmarks and traditions that have shaped generations of Hammers supporters.

The striking large centre-chest embroidery transforms bold WEST HAM lettering into a detailed celebration of East London. Featuring architectural elements inspired by the London Stadium, historic industrial structures and the city's distinctive waterfront, the design combines iconic claret and blue with intricate stitching to create a powerful statement of local pride and footballing identity.

Part of our Citymark collection, where club names become works of art, bringing together the architecture, culture and character of the places supporters call home. Created for West Ham United supporters who carry the East End wherever they go — from the memories of Upton Park to unforgettable matchdays in Stratford. A celebration of football, community and belonging.

The Football Label — born from football, built on identity.
Materials

Our hoodies feature a 100% cotton face with a soft fleece interior, made from a 65% ring-spun cotton and 35% polyester blend. Fabric composition varies slightly by colour. Finished with a front pouch pocket and matching flat drawstrings.

Shipping

Each hoodie is made to order. Production takes a few days before your order is shipped. Delivery options and final costs are shown at checkout.

Returns policy
Care instructions

Machine wash cold, inside-out, on a gentle cycle with mild detergent and similar colours. Do not iron decoration. Tumble dry low, or hang-dry for longest life. Do not dry clean.

Stitching process

Every design is individually digitised by embroidery specialists rather than simply printed onto fabric.

This creates a raised, textured finish with excellent durability. Very fine details may be subtly refined during digitising while maintaining the original design.

Sustainability

Each hoodie is made to order, helping reduce waste by avoiding unnecessary mass production.

GPSR

Age restrictions: For adults
EU Warranty: 2 years

In compliance with the General Product Safety Regulation (GPSR), The Football Label and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com.

EAST LONDON ROOTS

A simplified embroidered panorama celebrates the architecture of home with bold lines designed for everyday wear.