Inspired by the Vitality Stadium, the home of AFC Bournemouth, this embroidered design celebrates the ground that has witnessed one of football's most inspiring modern journeys. From promotion triumphs to memorable Premier League occasions, the Vitality Stadium has become the heart of the Cherries' story. This sweatshirt pays tribute to a stadium that represents ambition, resilience and the unwavering support of Bournemouth fans.

Created for supporters who appreciate understated football culture, this design brings a premium, story-led finish to matchdays and everyday wear.

The Football Label — born from football, built on identity.

Our sweatshirts feature a 100% cotton face with a soft, tightly knit fleece interior. Made from a 65% cotton and 35% polyester blend, with slight variations in fabric composition depending on colour.

Each sweatshirt is made to order. Production takes a few days before your order is shipped. Delivery options and final costs are shown at checkout.

Machine wash cold, inside-out, on a gentle cycle with mild detergent and similar colours. Do not iron decoration. Tumble dry low, or hang-dry for longest life. Do not dry clean.

Every design is individually digitised by embroidery specialists rather than simply printed onto fabric.

This creates a raised, textured finish with excellent durability. Very fine details may be subtly refined during digitising while maintaining the original design.

Each sweatshirt is made to order, helping reduce waste by avoiding unnecessary mass production.

Age restrictions: For adults
EU Warranty: 2 years

In compliance with the General Product Safety Regulation (GPSR), The Football Label and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com.