{"product_id":"lfc-this-flame-never-dies-hoodie","title":"LFC This Flame Never Dies Hoodie","description":"For Liverpool fans, supporting the club isn’t just a choice — it’s in the blood. This minimalist yet powerful design fuses the eternal flame of remembrance with a DNA helix, symbolising that being a Red is a legacy passed down through generations. Bold, clean, and deeply meaningful.\u003cbr\u003e\n\u003cbr\u003e\nDesign Highlights:\u003cbr\u003e\nIconic eternal flame stylised with the Liverbird emerging in the fire\u003cbr\u003e\nThe base of the flame forms a DNA helix, rooting support in your very code\u003cbr\u003e\nCrisp white print on deep black or red backgrounds for contrast and clarity\u003cbr\u003e\n“THIS FLAME NEVER DIES” in strong, modern block font\u003cbr\u003e\nBalanced composition — symbolic and wearable in equal measure\u003cbr\u003e\n\u003cbr\u003e\nWhy You’ll Love It:\u003cbr\u003e\nA tribute to the 97 and a celebration of LFC’s unbreakable spirit\u003cbr\u003e\nSubtle enough to wear every day, powerful enough to start conversations\u003cbr\u003e\nIdeal for multi-generational fans who feel the club is part of who they are\u003cbr\u003e\nMinimalist design that pairs well with any outfit\u003cbr\u003e\nExclusive to Prism \u0026amp; Ink — you won’t find this DNA anywhere else\u003cbr\u003e\n\u003cbr\u003e\nPassed 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